Insomnia I72

For Insomnia i72, we delivered a 150sqm stand build for Battlestate Games, creating a high-impact live showcase for Escape from Tarkov: Arena on the show floor. Designed to maximise visibility and audience interaction, the stand gave the brand a strong physical presence within one of the UK’s leading gaming events.

As part of the activation, we also hosted the Insomnia Community LAN — the first UK LAN for Tarkov: Arena. By combining large-scale exhibition delivery with a live community competition, the project created a memorable and significant moment for the title, while strengthening engagement with the UK audience.